Facing Adobe, Canva buys Affinity’s graphic creation tools


Stéphane Ficca

Hardware & gaming specialist

March 28, 2024 at 9:43 a.m.

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Canva offers the British Affinity © Canva

Canva offers the British Affinity © Canva

The Australian group Can go offers a brand new partner, in the person of Affinity. The British company offers a suite of visual creation products, and will allow Canva to enrich its offering.

Founded in 2013, the Australian company Canva is obviously at the origin of the eponymous graphic design software, and poses itself as a competitor to Adobe (which recently attacked Mozart). Over the years, Canva has acquired several start-ups, namely Flourish, Kaleido, SmartMockups, Pexels, Pixabay and SlidesCarnival.

Affinity’s turn to merge with Canva

According to Bloomberg, this new acquisition would be the largest ever made by Canva, valued at several hundred million pounds. The 90 employees of the Affinity group will all join the ranks of Canva, which is committed to continuing the development of the group’s solutions. For Canva, it’s about providing creators with a full range of solutions.

Affinity will remain free for certain establishments © Affinity

Affinity will remain free for certain establishments © Affinity

Canva also wanted to clarify that the perpetual license model (at a reasonable price) put in place by Affinity will indeed be retained.

For their part, schools and non-profit organizations will continue to benefit from the free service previously offered by Affinity.

Canva wants to be reassuring about the future of Affinity

Available on Windows, Mac and iPad, the Affinity suite provides three very distinct tools, namely the Designer vector graphics software, the Publisher layout software and finally Photo.

We look forward to accelerating the rollout of highly requested features like variable font support, blend and width tools, automatic object selection, multi-page spreads, ePub export and much more », Explained Canva on its official blog.

A big update will be deployed for Affinity later this year © Canva

A big update will be deployed for Affinity later this year © Canva

Indeed, Canva guarantees that the development of Affinity will not be put aside in any way, and that a big free update will arrive later this year.

Above all, together we are committed to maintaining and strengthening Affinity’s position as the highest quality professional design suite on the market, while continuing to empower millions of designers to unleash their creativity and achieve their goals “, Canva said.

Obviously, some aspects and features of the suite will be integrated into Canva.

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Canva is an online graphic design tool that makes it easy to create resumes, charts, presentations, social media posts, invitations, and more visual content. Users don’t need advanced graphic design skills to create good visuals for professional or personal use. The software has a free version and several paid versions to access premium features and collaboration tools.

Canva is an online graphic design tool that makes it easy to create resumes, charts, presentations, social media posts, invitations, and more visual content. Users don’t need advanced graphic design skills to create good visuals for professional or personal use. The software has a free version and several paid versions to access premium features and collaboration tools.

Source : Can go



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