Fall 2023 fashion trend: Barbie pink is now followed by a bright, bright red

Fall 2023 fashion trend
Barbie pink is now followed by a bright, bright red

Influencer and entrepreneur Kylie Jenner already chose the trend color red when attending a fashion show in Paris.

© IMAGO/ABACAPRESS

Oxblood red, burgundy red and burgundy red don’t stand a chance this fall: bright red tones are everywhere now. This is how you style the trend.

After Barbie pink comes bright red. Strong, bright red tones are an absolute must-have in your wardrobe this fall. The designers presented red in countless variations for the fall/winter 2023 season – from red coats to Ferragamo to casual red sweaters at Loewe.

The celebrities have already discovered the eye-catching trend for themselves: For example, influencer and entrepreneur Kylie Jenner (26) attended the fashion show of the Acne Studios label in Paris at the end of September in a skin-tight, floor-length dress in bright red and attracted everyone’s attention.

What makes red so special in fall 2023?

Red as a fall trend color is actually nothing new. The difference is that in recent seasons, dark, autumnal tones such as oxblood red, burgundy red or burgundy red have been the focus of fashion. The red that is popular now is more of a bright, bright red. Dresses, pants, sweaters, coats and other fall trend pieces now look best in scarlet red or red tones with a slight orange tinge.

What is the best way to style the trend color red?

Bright, eye-catching red is often considered difficult to style. But with a few simple tricks it becomes very easy: If you say that bright colors aren’t your thing, you should stick with red for your accessories in the first attempt. A bright red handbag, red shoes or a red scarf set fashionable accents without being too conspicuous – as the label Ferragamo shows on Instagram.

If you’re afraid of combining red incorrectly, you should opt for the popular monochrome look. You put together your outfit with pieces from a single color family. Dressing entirely in red may feel very extravagant the first time, but you will soon discover that it can be used to create very elegant power looks for everyday life.

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