For several years now, fashion bloggers have become our main source of inspiration. Whether they are French or not, they influence new trends on a daily basis. Focus on 11 influencers whose world fascinates us!
The French women who inspire us
Betty Autier from Betty's Blog
Pioneer of the blogosphere, Betty Autier today has almost a million subscribers on its social networks. Created in 2007, her blog simply called "Le Blog de Betty" has been translated into four languages and attracts thousands of visitors each month. Settled in Paris for several years, she continues to share her looks to inspire her community and it works pretty well for her! Strengthened by her notoriety, the French blogger released in October 2016 an autobiography published by Flammarion entitled Betty. The biggest brands decide to collaborate with it, like Lancaster. In 2012, Betty Autier partnered with the leather goods brand to create a studded handbag, the Darling. She withdrew the experience in 2014 by creating a duffel bag, the 1983.
Alix from The Cherry Blossom Girl
With a romantic universe all its own, Alix Bancourt is one of the pioneers of the blogosphere. Since February 2007, she writes and shares the moments of her life on her blog "The Cherry Blossom Girl". A graduate of a fashion design school, she worked at Alexander McQueen and Chloé before becoming a blogger in her own right. Feminine, elegant and deliberately regressive, her blog is a veritable ode to daydreaming. Her retro and elegant looks are part of her signature and that's why we love her! In 2008, she created a collection of clothing "by Alix" only sold on the Atelier de la Mode online store and joined in 2012 with the French lingerie brand Etam. She then created a collection of underwear inspired by her chic and romantic universe.
Caroline Receiver
Blogger, influencer and businesswoman, we don't introduce you anymore Caroline Receiver. Followed by more than 3 million people worldwide, the exemplary journey of this 32-year-old young mother has something to make us dream! Founder of the Wandertea tea brand, creator of the clothing brand RECC Paris, author of the book No Filter, muse for Apm Monaco or Braun, she also joins the L'Oréal muse family alongside Eva Longoria or Kristina Bazan. The Frenchwoman succeeds in everything she undertakes and her success today inspires many women. Fashion, beauty, well-being, lifestyle, Caroline Receveur shares all her tips and her favorites on her social networks and the least we can say is that her followers make her happy!
Camille Callen aka Noholita
Originally from Bordeaux, Camille Callen – better known as Noholita on social networks – has managed to forge a beautiful and powerful reputation with her blog launched in 2014. With more than 920,000 subscribers to her credit, Camille is THE it-girl to follow absolutely on Instagram. Mon Petit Bikini, Boohoo, Prescription Lab, the biggest brands want to collaborate with this great fashion enthusiast who inspires thousands of subscribers every day with a style that is still well mastered. Her daily life punctuated with travel, looks and business fascinates French women and Camille intends to take advantage of this success to expand her empire. A "Girl Boss" to follow!
Marie Lopez aka EnjoyPhoenix
At only 25 years old, Marie Lopez has nothing left to prove! YouTuber since 2011 under the name of EnjoyPhoenix, the young woman from Lyon is used to sharing with her subscribers her daily life, her favorites but also her rants. Victim of school harassment, she was only 16 years old when she decided to turn to YouTube for comfort. She then talks about her life but also reveals all her beauty tips on video. Followed by more than 4.9 million subscribers, she is a model for many young girls. Throughout its history, Marie Lopez has also decided to tell it in a book, #EnjoyMarie, released on May 15, 2015 by Anne Carrière editions. In the fall of 2015, she embarked on a whole new adventure by joining the cast of the sixth season of the show Dance with the stars broadcast on TF1. She recently founded Leaves And Clouds, an e-shop that offers an assortment of decor and lifestyle references that combine practicality and aesthetics.
Jeanne Damascus
Parisian essential of the moment, Jeanne Damascus is today dubbed by all the fashion sphere with its 100% French style. The one we call "The fourth daughter of Jane Birkin" inspires women around the world with her very French looks. Midi dress, sailor shirt, high-waisted jeans, babies … Her feminine style with vintage accents is daily liked and copied by its 1.3 million subscribers. Comptoir des cotonniers, Roger Vivier, Tory Burch … The most beautiful brands woo her and in April 2016, she launched Rouje, her first clothing brand which embodies Parisian nonchalance, feminine chic and retro charm. The brand immediately met with great success and Jeanne Damas fulfilled a little girl's dream in 2019: to open her restaurant At Jeanne in the same place as his Rouje boutique, at 11 bis Rue Bachaumont in Paris. An influencer we haven't finished hearing about!
Fashion influencers we love to follow abroad
Chiara Ferragni
Undisputed queen of social networks, Chiara Ferragni is now a fashion icon in its own right. This Italian stands out in 2009 following the launch of her blog entitled The Blonde Salad, which is very successful. The blogger was then only 21 years old when she started posting photos of her looks and her favorite pieces. Dior, Chanel, Vuiton, Guess … The biggest fashion brands are snatching it up and in September 2014, his blog was voted "best fashion blog" for the third consecutive year. In 2015, Chiara Ferragni creates her own shoe brand Chiara Ferragni Collection which is very successful and even becomes an object of study for economic success at Harvard. In 2016, she added a shopping section to her blog to sell her models as well as those of other brands. A true businesswoman, her work is today followed by more than 19 million followers.
Aimee Song from the Song of Style blog
Born in Los Angeles on December 10, 1986, Aimee Song launched her blog "Song of Style" in 2008. Fashion blogs were then on the rise and the blogger managed to quickly find a place in the very closed circle of fashion, but also that of bloggers. With her very assertive look, Aimee takes the opportunity to inspire her community through a multitude of articles in which she gives all her advice to be a fashionista as seasoned as she is. Today, she is invited to all Fashion Week in the world and has her place at the forefront of the biggest fashion shows. The support and love of its 5.5 million subscribers push it to launch its own clothing brand in May 2019. A real business woman!
Nicole Warne of Gary Pepper Girl Blog
Followed by 1.8 million people worldwide, Nicole Warne conquered the fashion sphere thanks to his blog Gary Pepper Girl. In just a few years, this 30-year-old Australian has managed to reinvent the world of fashion thanks to social networks, and in particular thanks to a very powerful Instagram account. She also made her name a brand and her own style and today makes the front page of the biggest female magazines such as Vogue, InStyle or Marie Claire. Today living in New York, Nicole Warne continues to share her daily life and her many trips on her blog and her social networks. A fashion icon to follow urgently!
Julia Engel of the Gal Meets Glam blog
With his blog Gal Meets Glam, Julia Engel has built a real empire. Fashion, beauty, travel … Since 2011, the American followed by 1.2 million followers on Instagram has been talking about everything! Very quickly, what was only a hobby for her quickly becomes a full-time job. Thanks to the success of her blog, Julia launched the Gal Meets Glam Collection brand in April 2018. Perfect for women who love online shopping, Gal Meets Glam offers ultra-feminine pieces in the image of its founder. Passionate about the dress in all its forms, Julia Engel quickly made it her trademark.
Leandra Medine
Leandra Medine, best known for her blog The Man Repeller, is one of the most influential personalities in fashion. With her tomboyish look and her style that apparently repels men, Leandra talks style with overflowing humor and that's what makes her different. "Dress for yourself, not to seduce", claims this New Yorker who can today boast of having made a name for herself in the fashion world. Chosen as ambassador by New York Fashion Week, Leandra Medine has been mused for big brands like Mango , Journeys or Louis Vuitton. The influencer was recently chosen to embody the line of shoes spring-summer 2020 of the French luxury house. We can only take our hat off!