Being self-employed is not easy. We must be on all fronts! Both at the heart of its activity, but also in all ancillary areas. We think about the management of our business, its accounting, the sales department, the HR dimension… We can quickly get lost and become exhausted. So, how do you avoid drowning? Where to start ? What should you think about? Who should you surround yourself with? The Femech market is promising since more than half of the plan
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An idea, a desire, a need – think about your project
What is your offer? Your added value? Why do you want to get started? Let’s get back to the basics: the idea.
To help you, let’s recall the quintessence of the market. Femtech is the set of products and services promoting and transforming feminine health and hygiene. Here are some examples of technological advances in favor of female well-being that have already been launched for several years, in France and abroad:
- A subscription service to deliver feminine hygiene products to your door across Europe
- Products to combat menstrual pain using alternatives to painkillers such as plants and CBD
- A menstrual cycle tracking app
- A multi-sensor bracelet to predict fertile days
- A breastfeeding monitor to measure the amount of milk a baby drinks
- Bioengineering to help breast cancer survivors with implants and natural breast reconstruction
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Be well supported, and (above all) network!
Whether you are considering, launching a project or have been established for several years, the network is essential. You can join an association of entrepreneurs or a regional or even national business collective! The important thing is to punctuate your weeks with meetings. And yes, as a freelancer, the feeling of loneliness can be felt… Joining a group with the same problems as you allows you to help each other. It is easy to meet up with business leaders and discuss their doubts, participate in workshops to build skills or simply network. Don’t forget your sales hat and think about possible synergies!
Arm yourself with the right tools for your business
In the medical field and that of women’s well-being, we must not ignore several things. Within your practice, different objects must be present when you receive your patients. We note in particular:
- a medical examination table and the necessary equipment
- a computer and tracking software for your patient history
- A TPE by bank card (which facilitates the payment method for your customers)
- business cards (with space if possible to indicate the date of the next appointment) and documentation
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Use social media to grow your community
Depending on your offer and your positioning, it is wise to be present on the appropriate social networks. The essential LinkedIn remains the acclaimed platform in BtoB, provided it flatters the algorithm and is consistent in its publications. Furthermore, a premium account allows you to prospect the accounts you are targeting and send private messages to the people concerned. For BtoC commerce, Facebook and Tik Tok come out on top and will be appreciated by your community if videos are posted. Whatever the communication channel you use, remember to write your content upstream and automate your posts as much as possible to save time!
Notoriety: bring your website to life
Your website is the showcase of your business. It reflects your professionalism, your brand image and therefore reassures prospects to contact you. Be sure to clearly indicate your offer, your products, but also display your customer testimonials, your portfolio and the awards obtained (prizes, distinctions, diplomas, etc.). Once the design has been carefully designed, in line with your graphic charter, and your contact form has been tested, you must then update it. SEO (SEO) is one of the keys to bringing your website to life and this also involves adding new content. So try to publish (at least) one article per month on your blog.
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Try to be found (quickly enough)
For professions related to well-being and medicine, the reference platform remains the Yellow Pages. In addition to a Google establishment profile, make sure you are listed on this essential digital tool. Professions related to health (mental and/or physical) are generally associated with this search engine. Make no mistake, launching or not, you must always be present on the web. Like all these digital media, be sure to check your reviews left.
Every day, the aufeminin editorial team reaches millions of women and supports them at all stages of their lives. The aufeminin editorial team is made up of committed and…