Fisker Inc. has entered a race against time against bankruptcy. To straighten out its finances by ensuring rapid cash flow, designer Henrik Fisker’s second electric car manufacturer is selling off stocks of its Ocean SUV, a rival to the Tesla Model Y, production of which is currently suspended.
In the United States, the Ocean saw its price drop by up to 39% last Wednesday, dropping to just $24,999 at entry level. Obviously, the expected effect occurred since many users were interested in this offer. “Due to the extraordinary number of customers browsing our inventory (700 calls per second) and making purchases, you may experience a slight delay on our website”Fisker warned in an Instagram post.
For the moment, the French price of €43,990 is maintained. However, it is suspected that Fisker dealers in Europe, instead of a direct sales model, are probably willing to part with their Ocean stocks below list price. Their objective would be to avoid ending up with unsaleable cars if the brand were to disappear.
Real good plan or risky bet?
Before shouting about the good plan, it is better to take a step back. Already, despite Fisker’s recent efforts, the Oceans currently delivered are very imperfect with numerous software problems. In addition, buying the vehicle from a manufacturer that can go bankrupt overnight constitutes a risk. The fixes in preparation could thus never see the light of day, the maintenance of the Oceans in circulation could become an ordeal and their rating could collapse if the Fisker adventure stopped a second time.
Remember that customers of the Fisker Karma, a large electric sedan with a range extender produced from 2011 to 2012 by Henrik Fisker’s previous company, Fisker Automotive, have already been left by the side of the road. Those who once again trusted the designer’s abilities to launch a brand of electric cars and fell for one of the first Fisker Oceans will also be disappointed by this big sale which will inevitably have an impact on the price of used models. . Let’s hope that Fisker will manage to get his head above water this time, especially since his Ocean has many arguments.