Actress Scarlett Johansson recently announced the official launch of her first cosmetics brand The Outset on March 1. Focus on this new star skincare brand.
After several years of work, the famous actress Scarlett Johansson launched herself as a cosmetics brand designer. After announcing the news several months ago, Scarlett Johansson recently opened an Instagram account and a website, giving a glimpse of her brand The Outset.
It is therefore on the Instagram account of the brand that we learn more about the project. The Outset is a skincare brand that promises clean, accessible and effective products. The new cosmetics brand, imagined by Scarlett Johansson and her collaborator Kate Foster, will be released on March 1, 2022. Here is everything you need to know about The Outset, Scarlett Johansson’s brand.
Scarlett Johannson’s Envy
Scarlett Johansson confided in the magazine vogue on her will and the reason that pushed her to create a brand: “I have been the face of several luxury brands throughout my career and all of these experiences have been truly wonderful. But how to say…? I guess I always felt like I was playing a character in these campaigns, and as I evolved I wanted to create and represent a brand that looked like me..”
The Outset: A clean and efficient brand
The positioning of the brand is listed in the description of its Instagram account: “Clean, effective skincare to elevate your everyday”. The promise: natural, more responsible and chemical-free products.
While the actress hasn’t revealed the exact composition of her debut cosmetics collection, it looks like a line of six products could form the perfect foundation for taking care of her face. While waiting to discover the full range of products, Scarlett Johansson offers us a moisturizer, a night cream, a micellar antioxidant cleanser, a firming serum, an anti-aging treatment and a lip balm, all rich in natural ingredients. and part of an eco-friendly approach.