INTERVIEW // Here we go again with the French Days, this commercial operation launched by six e-commerce players. And if the winter sales were mixed, the Fnac-Darty group wants to be confident for this new vintage.
We no longer need to introduce the French Days, a commercial operation launched by Cdiscount, Rue Du Commerce, Showroomprive.com, Fnac-Darty, Boulanger and La Redoute in 2018, with the idea of creating a “Made in France” event, competing with the celebrates Black Friday and Amazon with its Prime Day. This meeting, which takes place twice a year (in spring and autumn), has found its place in the face of sales and Black Friday. Virginie Binard, sales promotion and operational marketing manager at Fnac Darty, provides an update for Digital on this new meeting which will take place from Wednesday May 4 to Monday May 9, 2022 and on what we can expect from it.
VIRGINIE BINARD – We approach it in a very positive way. We have had great responses from our suppliers. We are going to have a wide variety and a large amount of offers. We will have many more offers than in 2021, a complicated year for suppliers [les French Days de printemps ont été décalés au mois de juin pour des raisons liées à la crise sanitaire et au confinement, NDLR]. This year, we are registering 30% more offers. And this affects all product categories: telephony, multimedia, computers (laptops), household appliances and sound, especially with headphones. We will have quite a few big brands. We will be able to present deals on recognized and trusted brands, but also on generic offers. And we will complete with occasion.
Whether it’s refurbished or second-hand, it’s a package via our own circuits or our marketplace partners. The occasion has become an important subject for us. It will be highlighted with or without promotion and you will be able to find specific offers depending on the partners.
It’s not just about purchasing power. It’s good for your wallet but it’s also a way to do good for the planet.
The French Days are an operation around promotion. We are not going to claw back purchasing power. On the other hand, there is an aspect that we are going to highlight, it is the “made in France” for which there will also be promotions.
We are no longer in that context. We have done the work with our suppliers so as not to be impacted. There are no more these crucial worries on certain products which were affected by the shortage of components.
I can’t reveal anything to you. We will have star products with great brands. See you on May 4!