(AOF) – The declining purchasing power of the French, the high temperatures, fears of overtourism or transfers to other forms of accommodation have contributed to lowering the occupancy rate (-2.2 points per compared to summer 2022), but turnover and revenue per room increased slightly (+1.7% over one year and +21.9% compared to 2019.) thanks to a price increase of 4 .8%. This is the first assessment of the summer of 2023 for the hotel sector published by the specialized firm MKG Consulting. The loss of activity in the sector is “relative”, he concludes.
RevPAR (revenue per room) manages to be better than in 2019 thanks to average prices that are 4.8% higher than last year, and which have exploded since 2019 (+28.2%), under the effect the consequences of the health crisis and then of inflation.
This price increase allows in particular Paris (+3.2%), Ile-de-France outside Paris (+9.3%) but also inland areas in the regions (+0.4%) to post higher RevPAR levels than last year.
Among the major areas of the territory, the coast recorded the largest drop in attendance with 3.5 points of drop in occupancy rate over one year, while in Ile-de-France excluding Paris, the drop was more moderate with only 0.6 points less.
The capital is certainly recording a decline in hotel occupancy both compared to last year (-2.3 points) and compared to the pre-Covid year (-2.0 points) but its average prices having “exploded” (+40.7% compared to 2019), RevPAR recorded growth of +37% compared to 2019.
Conversely, it is the mountains that win in 2023, by offering “good value for money and the promise of avoiding the heat wave or other heat peaks”: it is showing strong increases in activity not only in the traditional “flagship” destinations such as the Northern Alps (+13.2% in turnover compared to summer 2022), but also on other massifs such as the Pyrenees (+7%) or the Middle Mountains (Jura, Vosges, Massif Central: +7.7%).
Only 4 French regions (Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Grand Est and Bourgogne-Franche-Comté) show an increase in turnover compared to summer 2022. Among the 5 regions down over one year, the biggest “shock” is observed in Corsica where attendance is plunging (-6.5 occupancy rate points compared to summer 2022) and where even average prices have fallen (-1.2%) leading to a significant loss of activity (-9% of RevPAR compared to 2022). The island has suffered from the combination of “price rises, competition with traditional hotels, overtourism and global warming”.
“We can say that we have turned the page on the post-Covid rebound to enter a new cycle of activity for the sector”, estimates Vanguelis Panayotis, CEO of MKG Consulting: “despite an uncertain economic environment, France will benefit a very favorable calendar with the Rugby World Cup in September and in less than a year the Olympic Games which are already promising for the destinations concerned”, he adds.
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