From “Freshly Roasted Every Day” to “Die Alm”
The flops of the TV year 2021
With “Freshly Roasted Every Day” RTL 2021 achieved rather disappointing ratings.
© TVNOW / Willi Weber
Not every TV format won the audience’s favor in 2021. These shows failed the audience.
The year 2021 brought numerous new formats to the television landscape – but not all of them were successful with viewers. From new dating shows like “Let’s Love – a hut full of love” or the first season of “Das Supertalent” without Dieter Bohlen (67) – those were the biggest TV flops in the past year.
“The Super talent”
In 2021, RTL tackled a complete renovation. This also hit the TV show “Das Supertalent”, which has been on the station since 2007. In the past few years, the show brought ever lower ratings. After the end of the collaboration with jury veteran Dieter Bohlen, the station put changing celebrities from Lukas Podolski (36) to Michael Michalsky (54) on the jury panel this year.
However, the new concept did not work. While the show attracted over eight million people in front of the television sets at its best, this year’s season averaged just 1.5 million. One reason was certainly the strong competition: On Saturday evening, the high-rated “The Masked Singer” ran on ProSieben at the same time. Against the return of “Wetten, dass …” (ZDF), “Das Supertalent” also did not win: On the evening of the new edition with Thomas Gottschalk (71), the show won less than 800,000 viewers.
“Freshly roasted every day”
The concept of “freshly roasted every day” sounded promising. So-called roasts are very popular in America, with Jens “Knossi” Knossalla (35) a popular internet star has been hired and the show was also produced by success guarantee Stefan Raab (55).
What began as a streaming show on TVNow in November 2020, RTL finally brought to linear television in January 2021. But there was no success there. The show, which was broadcast twice a week, soon achieved market shares in the single-digit range after initially having a good quota. In April the show was stopped again.
“Claudia’s House of Love”
In recent years, fashion designer Claudia Obert (60) has become the queen of trash TV. She was instrumental in the success of formats such as “Celebrities under Palms” or “Battle of Reality Stars”. Without further ado she got her own dating show with “Claudia’s House of Love” on the streaming service Joyn.
Sat.1 then brought the show to free TV in March – with sobering results. Despite being broadcast at prime time, the first two episodes only reached 0.56 and 0.59 million total viewers, respectively. The program was immediately removed from the program.
“Let’s Love – A hut full of love”
Claudia’s House of Love wasn’t the only dating show to disappoint in 2021. After Jana Ina Zarella (45) had given up the moderation of “Love Island”, she got a new dating format on RTLzwei in autumn with “Let’s Love – A Hut Full of Love”. The show, of which the Seder had commissioned 80 episodes, ended up in the evening program. There, on average, the market share was only below two and a half percent among 14- to 49-year-olds. In the meantime, the program runs at 3 p.m. instead of 5 p.m. in the afternoon program – but this did not increase the success.
The dating shows “My date, my best friend and I” on Sat.1 or “How Fake is your Love” on ProSieben also did not achieve the expected ratings this year. Even the “Bachelor in Paradise”, which was successful in previous years, was only continued on RTL on the streaming provider RTL + due to a lack of ratings.
“The Alm – Promischweiß and Edelweiss”
The year 2021 brought some revivals of formerly popular programs. “The Alm – Promischweiß and Edelweiss” was one of them. Candidates like Mirja du Mont (45) and Magdalena Brzeska (43) faced the challenges of rural life.
But here, too, a look at the ratings was sobering: While the start with 1.48 million viewers still had a total market share of 5.2 percent and among 14 to 49 year olds 11.4 percent, only saw the final disappointing 2.9 percent and 5.5 percent respectively.
“Guido’s Wedding Race”
VOX hobbyhorse Guido Maria Kretschmer (56) started three new formats on his home station this year with “Guidos Deko Queen”, “Showtime of my Life – Stars against Cancer” and “Guidos Wedding Race”. While the first two shows got a second season, “Guidos Wedding Race” did not bring the hoped-for success.
The second episode of the show was surprisingly removed from the program after the show premiered. Although the broadcaster announced that it would broadcast this at a later point in time, this has not yet been done. Almost 600,000 spectators followed the first edition of “Guidos Wedding Race”.
“The Red Ball”
From dog professional to game show master? Martin Rütter (51) dared to take this leap at the beginning of the year with the quiz format “Die Rote Kugel” on VOX. In the show, pairs of candidates were able to win up to 100,000 euros by correctly answering knowledge questions and putting the station’s trademark – the red ball – into a hole.
While the premiere of the show still attracted 1.39 million people in front of the television, the quota dropped to 0.92 million by the third episode. That corresponded to a total market share of just 2.9 percent. After the fourth episode, the format was over for the time being.
Quiz programs generally had bad cards this year: Also the new formats “Rolling – The Quiz with the Coin” with Ross Antony (47) on Sat.1 and “The Wheel – Celebrities turn the wheel” with Chris Tall (30) RTL and “5 Gold Rings”, moderated by Steven Gätjen (49), only managed to get low ratings on ProSieben.