GeForce graphics cards: Nvidia increases European price recommendations of all models

For the second time, Nvidia has adjusted the price recommendations for all of its own GeForce RTX 3000 series desktop graphics cards. The cheapest Founders Edition is now the GeForce RTX 3060 Ti for 440 euros, the most expensive is the GeForce RTX 3090 for 1650 euros.

Nvidia lists the new prices on its own website and applies to all European countries – on the French website, Nvidia gives about the same prices as in Germany. This is the second price increase since the introduction of the first RTX 3000 graphics cards. A year ago, at the first increase, Nvidia argued with the German VAT, which was reduced to 16 percent at the time of the presentation due to the pandemic and increased again to 19 percent in January 2021.

Unfavorable exchange rate

This year, the euro exchange rate is to blame, Nvidia said in a statement PCGH wrote. In fact, in September 2020, when the GeForce RTX 3090 and RTX 3080 were presented, one euro was still worth around 1.17 US dollars. Today the value of one euro is around 1.13 US dollars.

The last euro RRPs (including VAT, not included in US prices) were consequently lower than the US dollar amounts. With the price increase, however, Nvidia has left a cushion: The 1500 US dollars for the GeForce RTX 3090 corresponds to around 1580 euros including 19 percent VAT – but Nvidia demands 1650 euros. Compared to the original prices, the recommended prices are now 5 to 10 percent higher, compared to the last RRPs, the new recommendations increase by up to 6.5 percent.

The RRPs are only relevant for the purchase of the Founders Editions, which the Notebookscheapiger shop sells in small numbers on a weekly basis (typically on Thursdays). Graphics cards from other manufacturers have cost significantly more since the current generation was introduced.

(mma)