Best known for the gigantic success of Genshin Impactbut also author of Honkai Impact 3rd and Tears of Themis, miHoYo is therefore renamed HoYoverse in all parts of the world, with the exception of China where its original name will continue. Besides the pleasure of getting closer to this infernal buzzword what is the metaverse (metaverse in English), this change of name reflects the diversity of the activities of the company which launched the application of dynamic wallpapers N0va Desktop and has already been talked about in areas such as anime, manga, novels and music, when it’s not just colonizing a station in the French Alps with a giant teleportation point.
“Our mission in establishing HoYoverse is to create a vast content-oriented virtual world, including games, anime and other types of entertainment, to provide players with great freedom and an immersive experience. We will continue to focus on long-term operational strategies, constant technological research and innovation in a variety of areas, such as artificial intelligence, cloud computing and blockchains in order to ensure content creation sufficient to meet the expectations of gamers around the world for the experience of a virtual world“, explains Haoyu Cai, co-founder and CEO of HoYoverse.
Already very effective in terms of localization and communication in different languages, and this since the beginnings of Genshin ImpactHoYoverse will further internationalize by setting up its operations and offices in Montreal, Los Angeles, Singapore, Tokyo and Seoul, both to expand its content production, technological research and publishing work.
The HoYoverse logo is already visible at the beginning of this video from Genshin Impact posted this morning. Customer service email addresses have also been changed while the MiYoHo account is renamed Pass HoYoverse.