As part of “Giving Tuesday”, 20 Minuten launched a fundraising campaign for winter aid. The community was able to help: with every new registration, one franc was donated to winter aid.
That is why 20 Minuten is supporting the non-profit organization with 10,000 francs just in time for Christmas. Winterhilfe only supports people in need who live in Switzerland. She doesn’t pay out any money, but rather gets clothes, takes on music lessons or pays urgent bills.
Every request for assistance is checked, including whether another organization, such as the social welfare office, is responsible for providing the service. Last year, Winterhilfe supported more than 50,000 people, including almost 27,000 children.
20 Minuten does not only advocate social justice on “Giving Tuesday”. For a year now, the media brand has been committed to the consistent use of a politically and socio-politically neutral, non-injurious and diverse language with its own Social Responsibility Board.
Around 40 service boxes with help and advice, which are always used when reports are made about people who have been discriminated against or people in life crises, round off the project – an initiative that is unique in the industry in Europe.