Google is updating its Arts & Culture app to allow users to create poetic postcards from various artworks or subjects. How ? Thanks to the magic of AI, of course.
Poetry is not necessarily given to everyone, whether in versified form or in prose. If it was already possible to ask ChatGPT to write poems “like” Baudelaire or Lamartine for example, Google goes further. Its AI model built into the Arts & Culture app can generate a poem inspired by a painting and create a postcard by combining the two.
When AI imagines itself as a poet
The new functionality of the application allows you to choose different styles of poetic writing: classic sonnets, haikus or free verse for example. The user can then choose from thousands of famous works of art (such as The starry Night of Van Gogh or Rain, Steam and Speed of Joseph Turner) or a subject of his choice for the AI to start writing.
The artificial intelligence works by exploiting the linguistic model created by Google, PaLM 2. It is this same model that powers the Bard chatbot. He is able to analyze the pictorial work or the subject chosen to then compose a text which will reflect the theme of the painting. Last step, this one creates a poetic postcard that can be saved and shared.
Enriched cultural exploration
Google was not satisfied with the integration of this new feature in its application. The redesign also includes other features that may be of interest to art fans. A new “Play” tab appears. This one offers rather fun tools like Art Selfie or Art Filters, which allow you to take a picture of yourself and find out if you look like portraits in paintings. Games are also appearing like Viola the Birda musical game with a bird playing the cello, and Blob Opera, which lets you sing four creatures by putting them in various locations around the world. These two games are doped with machine learning, which makes the experience quite fun.
Another section called “Inspire”, like the TikTok application, offers you a personalized feed that presents you with important cultural events in the form of short videos. Not bad for doing a bit of history without worrying too much.
Some might say it’s a bit gimmicky, but there’s no denying that Google innovates and explores places other companies never dare to tread. Its Arts & Culture application, already very advanced, is slowly transforming into a real little interactive showcase, opening a window in a playful way on the world of art.
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- Access to over 32,000 works of art
- Many fun features to enrich our cultural knowledge
- Totally free service
Google Arts & Culture is a great app. It represents an open window on the world’s cultural wealth. A few shortcomings, however, deserve to be pointed out: the search interface is not really intuitive. The absence of a French version is also regrettable. Despite everything, this application remains essential for those who seek to enrich their artistic and cultural knowledge. To date, it lists more than 32,000 works of art.
Google Arts & Culture is a great app. It represents an open window on the world’s cultural wealth. A few shortcomings, however, deserve to be pointed out: the search interface is not really intuitive. The absence of a French version is also regrettable. Despite everything, this application remains essential for those who seek to enrich their artistic and cultural knowledge. To date, it lists more than 32,000 works of art.
Sources: TechCrunch, The Verge
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