Google has just released a new batch of advertisements that directly attacks Apple. In these 4 new videos, the Pixel 7 and Fold each time try to reassure an iPhone 14 resigned to its lack of innovation. And yes, the two smartphones speak.
The Pixel 7 was released almost a year ago, but Google isn’t done promoting it yet. It must be said that the range has since expanded with the arrival of the Pixel 7a. Added to this is the release date of the Pixel Fold which is fast approaching. In short, Google has several smartphones to promote to the general public and does not hesitate to bombard users with advertisements.
This is how the Mountain View company has just unveiled 5 new spots, of which its smartphones are obviously the stars. But they are not alone on the screen, since they are systematically accompanied by an iPhone 14. As you can imagine, the two devices are not there to be friends, despite the name of this campaign: Best Phones Forever (pun with Best Friends Forever, “best friends for life”).
For Google, the Pixel 7 beats the iPhone 14 hands down in the field of innovation
In the “Plateau” spot, for example, the iPhone 14 explains that there was a time when its ancestors allowed their owners to shine in society. Now, the real star is the Pixel 7, which according to Google is reaping all the compliments in terms of the photo – just to drive the point home, the person concerned even offers the iPhone 14 to blur his shots for him – while enjoying exclusive features such as astrophotography mode or Call Assist.
Related — Pixel 7 Pro: Google’s flagship suffers from flickering issue, no fix in sight
The Pixel Fold also makes an appearance in the aptly titled “Opening up” spot. The iPhone 14 notably evokes the Magic Eraser which allows the smartphone to erase any element of a photo, but it is when the Fold unfolds and reveals its giant screen that the Apple phone is mouthed. gape — if that expression actually applies here.