Google’s Pixels are very popular in Japan, a country where, surprisingly, the companies that sell the most smartphones are American.
According to many users, Google’s Pixels are very successful smartphones, with a very successful premium design and excellent photo performance. A study by Counterpoint Research tells us that the Californian company’s smartphones are enjoying quite unexpected success in Japan. The numbers tell us that the Pixels are outselling their Korean competitors by far, but not as much as their American colleagues from Apple, which is expecting record sales with the iPhone 15. and arrogates 50% market share.
iPhones are the best-selling mobile phones in the Land of the Rising Sun, but Google has managed to place itself ahead of the national flagships Sharp and Sony. The progression is impressive compared to last year, with a 67% increase in sales. It was high time for the Mountain View firm to achieve significant success, as it has been selling smartphones under its brand for seven years already. The good figures obtained in Japan are all the more impressive than in normal times, the Japanese are known to prefer to buy local products rather than those of the “gaijins”.
Google’s Pixel 6a and 7 are a hit in Japan
How to explain the success of Google in Japan? According to Counterpoint Research, it must first be attributed to the quality of the latest brand phones, the Pixel 6a and Pixel 7 (and its different versions). The latter is available from the three main Japanese operators, unlike its predecessor. Her good value for money was apparently enough to convince Japanese customers to buy.
Counterpoint reveals an even more surprising statistic: more Pixels are sold in Japan than in the United States! The Japanese archipelago absorbs 34% of global Pixel shipments against “only” 31% for the United States. Do these figures announce a reversal of Google’s commercial policy towards Asia? It’s not impossible, and it shows on the true flagship of the American brand, the Pixel Fold. The latter is already offered in Japan, but not in France, for example.