Google is starting to roll out the beta version of its Privacy Sandbox on Android 13, an initiative aimed at finding alternatives to third-party cookies.
Last year, Google rolled out trial versions of several Privacy Sandbox APIs to its Chrome browser. The objective for the developers was to test them in order to later present advertising solutions that are more respectful of users’ privacy by trying in particular to prevent tracking during navigation. Tuesday, February 14, the Mountain View company announced the deployment of the first beta version of Privacy Sandbox on its mobile OS.
Solutions that developers and users will be able to experiment and evaluate
Privacy Sandbox is, for those new to Google’s sandbox, an initiative built in collaboration with the advertising ecosystem to find alternatives to third-party cookies. These are used today for interest-based advertising, measurement, fraud prevention or covert tracking (so-called “fingerprinting”).
Google is now driven by two ambitions: improving the protection of user privacy and preserving the web ecosystem, based on online advertising. An impossible dilemma for some, but the American company wants to believe it.
After putting various tools of this Privacy Sandbox in the hands of the developers, it is now deployed in its beta version, on Android and on eligible devices. This will allow devs and users to experiment, but also, and Google is betting a lot on this, to evaluate these solutions in the real world.
Better control over the ads served to users
The beta version of Privacy Sandbox for Android 13 will be rolled out gradually. Initially, it will be open to a certain percentage of devices. Google plans to increase the number over time. If your device were to be selected for beta, you will receive an Android notification.
This release of Privacy Sandbox is intended to provide new APIs that do not use cross-site or cross-app tracking identifiers. In other words, applications that choose to participate in this beta can use these APIs to deliver relevant advertisements and measure their effectiveness on users.
All users in the European Economic Area are invited to participate in the beta, on a voluntary basis and after having expressly given their consent. ” All users will have strong controls and can opt-out at any time “warns Google. The control of its participation in the beta can in this regard be managed from the Privacy Sandbox section, in the Android settings. From this screen, you can more generally manage the interests that apps can use to show you relevant ads. You can also block them as you wish.
Source : Google
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