OnePlus took advantage of the Mobile World Congress (MWC) which takes place this week in Barcelona to make an explosive announcement. Thus, the Chinese manufacturer will in turn market a folding smartphone from the end of the year.
Definitely, the announcements concerning devices with an unusual design are legion at MWC 2023. After Motorola’s rollable smartphone and TECNO’s color-changing technology, OnePlus continues with a folding model.
The company remains tight-lipped about its future device, for now
The company announced its intention to market a folding smartphone very modestly during a round table organized within the framework of the congress. Very little additional information has been released. We only know that it will be launched in the second half of 2023 and that it will benefit from “ OnePlus’ fast and smooth experience “.
With this new device, the company wants to aim ” the pinnacle of today’s folding market experience “. Of course, OnePlus should launch a major marketing campaign closer to the launch, but for now it is still unclear what the characteristics of this new product will be. According The Vergethere’s a good chance it will bear some important similarities to OPPO’s Find N2 Flip, as the two companies merged in 2021.
Finally a competition to Samsung in the United States?
It is possible that this future smartphone will compete with Samsung in the United States, where the South Korean giant is capturing almost the entire folding smartphone market. OPPO devices are not marketed there, but OnePlus has well-established distribution channels across the Atlantic. The manufacturer could also benefit from the absence of brands in the folding smartphone sector, such as Apple. As for Europe, the sector is already more abundant, with the presence of OPPO and Honor in particular.
In addition to this rather discreet announcement, OnePlus is showing off a concept model at MWC, logically called OnePlus 11 Concept. Equipped with a liquid cooling system to prevent overheating in the event of intense use, it also has a reworked photo block.
Source : The Verge
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