A major trend in the beauty sector in 2023, low-cost beauty allows low-cost brands to carve out a place of choice in consumers’ bathrooms. Here are 4 super trendy beauty brands to use if you have a small budget.
TikTok has become the favorite social network for beauty fans and at the same time a real springboard for brands in the cosmetics industry. L’social media monitoring tool Visibrain also analyzed the beauty videos published and liked on TikTok between the months of May and August 2023 to establish the current trends in the beauty sector. Its findings highlight a incomparable growth of low-cost cosmetics brands. An unsurprising fact in a context of inflation where the budget allocated to the beauty routine diminishes over the months.
More surprisingly, there is not only an attraction for specialist cosmetics brands whose quality and safety are recognized, but consumers are also very interested in more general brands which offer beauty products at bargain prices. all competition and luxury product dupes like the good beauty deals from Action or those from Lild. We reveal to you the 4 beauty brands at low prices who have become essentialthose that you have every interest in knowing for your beauty routine and your budget !
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The 4 most popular inexpensive cosmetic brands
According to Visibrain, these cosmetic brands at unbeatable prices even overshadow luxury brands with their low-priced collections and their hyper-convincing dupes, as highlighted in a press release from Visibrain which specifies that they “are among the most mentioned on TikTok ahead of YSL, Fenty and Lancôme”.
- Maybelline : the cosmetics brand sold in supermarkets offers trendy makeup at attractive prices. Foundations, mascaras, eyeshadow palettes, lipsticks, nail polish… You can find all the basics and the latest makeup trends of the moment to achieve your makeup.
- Action France : the general brand at low prices is the “most mentioned brand on TikTok in terms of cosmetics just after Maybelline” thanks to these hyper-competitive beauty offers and its really cheap dupes of treatments and perfumes.
- NYX : an American brand of cosmetic products that offers quality make-up, ranging from basic to the most original colors and textures.
- Kiko : the brand offers professional makeup at affordable prices and skin care for a complete beauty routine.