This Tuesday, January 16, 2024, Le Coq Sportif unveiled the official outfits of the French athletes for the Paris 2024 Olympic Games. The famous French brand, already an equipment supplier for the Olympic Games in 1924, opened the doors of its workshop located in Aube in our colleagues from Le Parisien. The opportunity to meet the creator of the official Games outfits.
It is in Romilly in Aube, at the headquarters of Coq Sportif, that the official outfits of the French athletes for the Paris 2024 Olympic Games were imagined, designed, retouched and then finalized. “It was a long process of inspiration, I did a lot of dyeing and embroidery tests, I went all the way to the end, just to feel”entrusted to Parisian Stéphane Ashpool, the creator of the official tricolor outfits for the 2024 Olympic Games. Detailing the creative process of the outfits that French athletes will wear at the Paris 2024 Olympic Games, the designer says he came up against very strict specifications.
“I had created crests with different thread movements, it was tweaked, that’s the game. All these tests allowed me to nourish myself. On arrival, there are fewer fantasies, but we had to go through this phase of free expression and too bad if everything didn’t work out”, remembers the creator. In 1924, Le Coq Sportif was already the official equipment supplier of the French delegation to the Olympic Games.
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Paris 2024 Olympic Games: a three-color gradient to unify French outfits
A point which influenced the creator of the outfits for the Paris 2024 Olympic Games. “I wanted to return to a fairly century-old, heritage color,” says Ashpool. Wearing ecru has something elegant for athletes who also wanted to be clear and bright”says the stylist who turned to this shade of white often associated with elegance and refinement. “We tried to translate all of this, to interpret these words of athletes in our own way and with our technical means”explains the one who saw in the process of creating these outfits a real homage to the obstacle course on which the French athletes embark.
“Because to get to a medal, the path is winding”, summarizes Stéphane Ashpool. So obviously, for the podium outfit, the designer wanted to bring a chic side to the athletes’ look. “We put clips on, it’s sober, with a little shine. It was my way of translating the bright and elegant sides that the athletes wanted. The idea was also that the athlete, when he goes to collect his medal, wears more of a suit than jogging pants, this will give him a chic side”he admits.
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A choice which seems to have greatly pleased the French delegation. “Stéphane, you’re sure you’re going to do this piece, I want it, we look so beautiful in this outfit!”Tony Estanguet would have confided to him after trying to hold it on the podium. “More than the pieces, it’s the complete looks that I like,” emphasizes the stylist. I like the skater outfit, shirt and pants, quite simple with a tank top, which gives a very summery look. I love the podium outfit, very refined. It’s hard to choose!”concludes the creator.
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