The Cosmetify agency has revealed its ranking of the most popular cosmetics brands on TikTok this year. Verdict: it’s a makeup brand available at Sephora that we love and is a big favorite on social media!
While theyear 2023 is coming to an end, it is time to take stock of the trends in the beauty sector over the last 12 months. After answering the 9 beauty questions you asked Google the most in 2023 and revealing the most popular makeup of the year 2023, we reveal the name of the most popular beauty brand of the year on TikTok thanks to the famous ranking of the British agency Cosmetify.
Since 2019, she has been examining search volumes for cosmetic brands on the Internet and the engagement they generate on social networks to tell us which ones are essential. This year, among all the existing cosmetic brands, it is one makeup brand that we adore which imposes itself as the most popular of all : Huda Beauty. “Huda Beauty is the most popular beauty brand on TikTok in 2023, with over 8.7 million followers and 187.2 million video likes on the platform” indicates, in fact, Cosmetify.
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Huda Beauty is the most popular beauty brand in 2023
The makeup brand of famous makeup artist Huda Kattan gets an overall score of 9.91, which puts it at the top of the ranking. The official hashtag #hudabeauty has more than 5.7 billion views on the social network TikTok. Founded in 2013, it has seduced social networks with its incredible beauty products, many of which have created a buzz on social networks, like its #FauxFilter foundation and concealer, but also eye shadow palettes. Huda Beauty Rose Gold and Desert Dusk eyeshadow. Today, it offers no less than 140 different products, as Cosmetify mentions, which makes it all the more attractive and likely to maintain its leading position in 2024 with still plenty of fabulous looks and must-have beauty products to choose from. try for the next 12 months.
Makeup, skincare, hair care, manicure…, Elodie deciphers the beauty trends of the moment and finds you the best products and good deals so that you can perfect your routine…