This Sunday, November 12, 2023, Rodolphe Belmer, CEO of the TF1 group, revealed his vision and the strategy deployed by the media group to ensure its transformation after the failure of the merger with the M6 group. The opportunity to find out the broadcast date of the remake of Plus Belle la vie, but above all to find out more about TF1+, the new streaming platform which will replace MyTF1.
There is change in the air within the group TF1. From January 8, 2024 – official broadcast date of the first episode of More beautiful life, even more beautifulan adaptation of the cult series from the 2000s filmed under the Marseille sun – the group TF1 undergoes its molt. A strategic shift made by the media group following the failure of the proposed merger with the group M6. To carry out this transformation, it is Rodolphe Belmer, current CEO of the group TF1who is in charge.
This Sunday, November 12, 2023, the big boss of the media group spoke in the columns of Figaro where he detailed the pillars of the ongoing transformation strategy. A strategy which is based on three major points including “the development of advertising revenues on linear television and the consolidation of TF1’s leadership across the entire public”, as reported Puremedias. The launch of TF1+a new streaming platform intended to replace MyTF1constitutes the third axis of this strategy.
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Rodolphe Belmer: “More than 15,000 hours of programs”
What should you expect? “TF1+ will be a flagship information and entertainment destination for French households thanks to its family and premium programs,” introduces the leader. Before detailing: “our application will offer more than 15,000 hours of programs at any time. You will find previous seasons of our series and shows like ‘Koh-Lanta’ or ‘The Voice’, but also exclusive programs. We will offer 200 family films and 200 series.
So far difficult to understand the differences with the current platform MyTF1. However, there is more than one, assures the president of the group. While MyTF1 “leaves only seven days to catch up with the programs broadcast on the air”, TF1+ “pushes this limit to a minimum of thirty days and up to forty-eight months”, he explains. Initially, the two platforms will also coexist. “We are going to keep this catch-up television offer for operators who do not take over TF1+ for the moment”, justifies Rodolphe Belmer.
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Moreover, TF1+ is accompanied by a new on-demand information offering entitled Top Info and which offers formats of 3 to 6 minutes to delve deeper into current issues. A platform that will not be accessible to everyone. TF1+ “will be distributed on Orange boxes, as well as SFR, Bouygues Telecom (the operator Free, for example, was not mentioned, editor’s note) and on the majority of connected televisions” of Google, Samsung, LG, HiSense, Philips and Amazon Fire TV.
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