Home builders hesitate – Why waiting for lower prices doesn’t help

“The land, the building materials, the wages – it won’t get any cheaper,” says Norbert Königsecker, managing director of the Wimberger Group from Lasberg (Upper Austria). The bosses of the family business explain why waiting for lower prices doesn’t help and how customers have to rethink their approach.

What should we do? Wait or build straight away? Christian Wimberger is often asked these questions. “What should be cheaper?”, the boss of the construction group of the same name from Lasberg usually answers with a counter question and then explains: “Even if the materials are cheaper here and there, the bottom line is that the construction costs are very high Wage share, and the costs for this will not go down.”Strong in renovations, extensions and property developersDon’t wait for anything, advises Wimberger, who has broadly positioned his company with managing director Norbert Königsecker in recent years. “Even though we are still very much seen as a house builder, we are also very active in renovations or extensions and as a property developer,” says Wimberger. Increased construction and land costs, stricter credit guidelines, plus higher interest rates – all of that takes care of things Slump in new construction business. “The mood has changed. People say: I don’t build anymore, it’s too expensive for me,” says Königsecker. Building like before: smaller and in stages. If you want to build, you have to build smaller: “You’re building again like you did ten, 20 years ago, smaller and in stages “, says the Wimberger manager. This has consequences for the industry: sales for many companies will fall by 50% next year compared to 2022.
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