On September 29, 2022, the horror film “Smile – Do you see it too?” in German cinemas. Reactions to the horror film are now being posted on social media platforms such as TikTok. Most videos show viewers before and after going to the cinema. Before going to the cinema, TikTok users usually look happy, after going to the cinema they appear disturbed and anxious. A viewer said after watching the film: “I don’t know how to go on living”. Another cried all evening.
Some TikTok users showed the cinema hall during the film. In the videos you can hear the screaming of the whole cinema, some curl up in the cinema seat, others put their hands in front of their faces. A few spectators throw popcorn through the hall. A video also shows how a cinema employee had to call an ambulance because a viewer fell unconscious.