At 34 years old, Taylor Swift is one of the most famous singers in the world. His tours bring together millions of fans, called “Swifties”, who, for the most part, participate very actively in his enrichment. The pop star has always cultivated the image of a woman who is accessible and close to her fans, and if she has succeeded in retaining them over the long term, it is in particular thanks to a well-considered marketing strategy.
In this video, we explain how this Swifties engagement and reward method works, with help from sociologist and fan culture expert Georgia Carroll.
If you want to know more about Taylor Swift’s new album, The Tortured Poets Departmentwe invite you to read the review below.
“Understand in three minutes”
The explanatory videos that make up the “Understand in three minutes” series are produced by the Vertical Videos department of the World. Broadcast primarily on platforms such as TikTok, Snapchat, Instagram and Facebook, they aim to put major events into context in a short format and make the news accessible to everyone.
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