DECRYPTION – The streaming king’s revenue is based solely on his subscriber base. However, after years of growth, it has just experienced a first failure.
Netflix is becoming a Disney-bis. After having kicked in the anthill and swung Hollywood into the streaming era, the subscription video giant is now following the same marked paths as the majors it claimed to be shaking up.
Next Friday, the platform with some 10 million subscribers in France and 222 million worldwide, will inaugurate a pop-up store on the prestigious avenue des Champs-Élysées. A space of almost 500 m2 exclusively devoted to the science fiction series Stranger Things, whose season 4 is off to a record start on the platform. The place will offer aimmersive experience“, reported recently The Parisian. And especially cups, figurines, clothes, sweets sold between 20 and 70 euros…
Read alsoHow Netflix and the streaming giants are reinventing good old TV
In short, a host of derivative products whose sale should allow Netflix to add an additional line of income. This is not the first time that the platform has bet on the sale of gadgets. In June…
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