NVIDIA and MediaTek continue to work closely together, this time on infotainment chips for the automotive industry. Announced as part of Computex 2023, these should in particular make it possible to play and read video content from equipped vehicles… but not only.
Two years after the presentation of a gameplay session with Ray Tracing and DLSS on ARM, a first at the time, NVIDIA and the Taiwanese MediaTek continue to collaborate. As part of Computex 2023, which is currently being held in Taipei, the two groups announce that they are working together on infotainment chips dedicated to the automotive sector. In particular, they will make it possible to broadcast videos, but also games, by taking advantage of streaming, while offering better interactions between the vehicle and its driver thanks to a good layer of artificial intelligence.
When NVIDIA invites itself on MediaTek chips
In detail, we learn from the British press agency Reuters, that MediaTek will integrate a chiplet of NVIDIA graphics processing units, as well as software developed by the group, directly in the SoCs that it supplies to car manufacturers for infotainment screens. MediaTek SoCs using NVIDIA software should also be compatible with automated driving systems that themselves use Chameleon brand technologies.
” The quality, strength, and positions of our two companies could give the automotive industry partners to rely on to build its businesses. NVIDIA executive Jensen Huang said, adding that the industry needs of solid companies, capable of working with it for decades “. Statements that suggest that the partnership between NVIDIA and MediaTek is here to stay… at least as far as the automotive sector is concerned. Jensen Huang also indicated that chips designed with MediaTek have the potential to be used for ” each segment of a car “.
Ever more complex infotainment systems
Under the impetus of Tesla and a few other players in the market, the infotainment systems of our vehicles have begun to gain seriously in functions, but also in complexity. In recent years, as pointed out Reuters, on-board computers have thus begun to offer increasingly varied functionalities, ranging from voice commands to streaming, even gaming, via AI-enhanced driver assistance systems. Evolutions which push the manufacturers of chips to always more innovations.
It is in this context that the joint announcement of NVIDIA and MediaTek comes into play. It should enable the two groups to develop closer ties with the automotive industry… which currently weighs nearly 12 billion dollars. Still, the first infotainment chips co-signed MediaTek and NVIDIA will not arrive before 2025, and the two firms already have competition in this field. At the start of the year, Qualcomm and SalesForce, for example, announced a partnership aimed precisely at developing a platform for connected vehicles.
Source : Reuters
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