How OpenAI would try to seduce Hollywood to promote Sora

OpenAI would schedule awareness meetings with Hollywood studios to set up partnerships around Sora, its video generation artificial intelligence. A technology that nevertheless scares cinema workers, who fear for their jobs.

Last February, OpenAI, the company behind Dall-E and ChatGPT, unveiled Sora, its new artificial intelligence tool for video generation. A technology that fascinates as much as it horrifies. The current mission for OpenAI: to convince companies to use it. This is what she would try to do with the studios in Hollywood, if we are to believe information from Bloomberg.

Sora must seduce Hollywood

Since Sora’s announcement, OpenAI has stepped up awareness-raising actions to make people understand what its tool will be used for and reassure people about the potential abuses it could cause. These are also meetings “ secret » revealed by Bloomberg according to his sources, with Hollywood studios, media executives and talent agencies. Sam Altman, CEO of OpenAI, reportedly attended these meetings in Los Angeles during the Oscars weekend.

If for the moment, these meetings are discreet, an OpenAI spokesperson described the company’s desire in a press release: “ OpenAI has a deliberate strategy to work collaboratively with industry in an iterative deployment process – rolling out AI advances in phases – to ensure safe implementation and give people a sense of of what is on the horizon “.

What OpenAI also wants is to enter into partnerships with these players in the entertainment industry in order to encourage them to use its video generator. For now, Sora is limited to one minute of high definition video and requires a text query. Artificial intelligence unavailable to the public, but the company behind it would already grant access to certain companies.

An AI from OpenAI that questions and scares workers in the cinema industry

However, if Sora is so efficient, it is thanks to the data from which the model was trained. However, we do not know what data was used. It is also unclear whether OpenAI had the legal right to use them to train Sora.

Some accuse OpenAI of using copyrighted works. It is even possible that the company used cinematic works for this, even as it tries to convince the producers of said works. All without paying them.

If Hollywood has already been using artificial intelligence for years both during the pre-production and post-production stages, this time, we are not talking about the same technology. Generative artificial intelligence now makes it possible to produce images and videos, which worries workers within this industry.

As recalled Bloomberg, screenwriters and actors went on strike last year against the use of this industry. Some unions had obtained guarantees.