When brands find themselves unable to compete on the ground of technical characteristics, they must seek to innovate in other ways. This is precisely the path chosen by Tecno, whose singular strategy is reminiscent of that of the Nothing brand.
The Tecno brand may not mean anything to you, but it deserves attention. Belonging to the Transsion group, one of the largest smartphone manufacturers in the world, it offers some interesting products. The perfect example is the Tecno Spark 10 Pro in its Magic Magenta edition.
The design of the Tecno Spark 10 Pro contrasts with the classic black and white colors that dominate the smartphone market. Its bright pink color is achieved through a synthetic leather on the back of the phone consisting of three layers: a magenta print, a fluorescent color and a decorative layer. The latter gives it the characteristic texture of leather.
It’s not just an aesthetic gadget. In the absence of light, the smartphone glows green, a feature that took a lot of testing before being perfected. According to Tecno, the development of this material was complex, requiring more than 60 revisions and the realization of more than 1,200 prototypes before the brilliant colors could be obtained.
It’s not just a fluorescent shell
This material was designed to last. It must be resistant to corrosion, perspiration and scratches, while respecting the environment. It is therefore not only a fluorescent shell, but a real technical innovation.
Apart from its remarkable design, the Tecno Spark 10 Pro has respectable technical characteristics for a mid-range smartphone. It has a 6.8-inch IPS LCD screen in 1080p+ definition at 90 Hz, a MediaTek Helio G88 processor, 5G, 8 GB of RAM and 256 GB of storage. Finally, its main camera is 50 megapixels (f / 1.6 aperture).
Even if it is not exceptional in its performance, the Tecno Spark 10 Pro stands out for its innovative design. It is thus part of the current trend initiated by brands like Nothing, which seek to differentiate themselves by offering original products.
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