Rejuvenate with light. This is the bet that Dior and Lucibel are making. At the end of July, the SME, which manufactures LED (light-emitting diode) luminaires from its site in Barentin, near Rouen in Seine-Maritime, finalized the strategic partnership, announced seven months ago, with the French luxury house Dior. . She will deliver the professional versions of her Ove beauty mask, designed by the creator Olivier Lapidus and reputed to smooth wrinkles. With a power of 15.6 joules per cm2, ” strongest on the market “, and emitting red LED light with a wavelength of 635 nanometers, this mask, whose name evokes the shape of the egg, close to the oval of the face, was presented in preview at the Dior Cheval Blanc spa in Paris. Soon, it will be offered in all of the group’s spas, in around thirty countries, as well as in BtoC in boutiques and on the Dior website.
” Partial exclusivity was granted by Lucibel on the different versions of its Ove beauty mask in return for a guaranteed minimum annual turnover. The first order placed by Dior amounts to one million euros, for beauty masks which should be delivered during the fourth quarter of 2022 “, Indicates the SME, which achieved just over 9 million in turnover in 2021. On the stock market, the announcement was welcomed, the title climbing by 40.7%, to 1.55 euros, at most. -high of the July 26 session. But quickly, he fell from his pedestal, and the fall is vertiginous since the action only quotes 78 cents a month later.
Increase in capital
Many investors question the company’s financing and the dilution they incur. In fact, on July 22, Lucibel announced the issue of 1.5 million redeemable stock warrants (BSAR), in equal tranches of 300,000, for the exclusive benefit of Nice & Green, a Swiss investor specializing in financing of small and medium-sized listed companies. ” Based on the current Lucibel share price, this mechanism would strengthen Lucibel’s equity by approximately 1.7 million euros. “, indicated the company on July 22, when the title was worth a little more than 1.1 euro. As for the dilution, it will be around 9%. To this must be added another operation, just carried out, the exercise of more than 10 million BSAR, which had been allocated free of charge to Lucibel shareholders in the summer of 2020. It enabled a capital increase of a little more than 2.5 million euros, while resulting in a dilution of 18%.
PC