LEGO is one of the few companies to reach so many people thanks to the diversity of its collaborations. Indeed, the little brick always finds itself in the right places.
After a long wait and much speculation, LEGO and Epic Games finally announce the arrival of LEGO Fortnite sets. These new kits, planned for this fall, mark a significant collaboration between the two gaming and toy giants. Six sets will be available starting October 1, with prices starting at $30, aiming to reach as many people as possible.
LEGO and Fortnite, a beautiful love story
Rikka Altland of LEGO specialist 9to5toys reveals that despite earlier doubts, building sets based on the popular game Fortnite are indeed in development. For fans who closely follow LEGO news, the sets, initially known under the code name Juno, had been the subject of rumors for several months. We now know that Juno was actually the internal name for Fortnite. In total, the Danish company plans to release six Fortnite sets, namely:
- 4040728: Offered as a gift with purchase, number of pieces unknown.
- 770770: Priced at $29.99 for 193 pieces.
- 770771: Priced at $39.99 for 691 pieces.
- 770772: Price $59.99, number of pieces unknown.
- 770773: Priced at $79.99 for 957 pieces.
- 770774: Price $119.99, number of pieces unknown.
Alas, for now, specific information on what each kit contains is limited, but it is confirmed that sets 770771 and 770772 will be buildable characters, including a Loot Llama and Peely Bones, a skeletal version of Peely. The other three sets will be playsets based on the game, likely focusing on the LEGO Fortnite mode, promising new, never-before-seen minifigures. Wait and see.
Marketing genius
The release of LEGO Fortnite sets is highly anticipated, marking a significant step in the collaboration between the world of video games and that of small bricks. Very clearly, we feel that each new set is carefully thought out and is part of a long-term strategy. It’s always about successfully riding trends, or even initiating some, as in the case of LEGO Fortnite mode. It is no longer simply a question of offering content related to a work, but of inviting oneself directly into it. An undeniable stroke of marketing genius.