The Directorate General for Competition, Consumption and the Repression of Fraud (DGCCRF) is stepping up its fight against the more than questionable practices of certain influencers on social networks.
This is the third time that the DGCCRF has intervened in a few months to counter this type of practice among influencers. In charge, among other things, of guaranteeing the fairness of commercial transactions and protecting consumers, this authority is once again banging its fist on the table. Four people have just been pinned for misleading and non-compliant commercial practices.
Illegal and morally reprehensible practices
The first to receive a warning from the DGCCRF is Gulfer Taskiran, a Swiss influencer known for her appearance in The Princes and Princesses of Love in 2021. She is accused of presenting hyaluronic acid injections performed by a person without a medical degree to her community.
A little in the same style, Mélanie Orlenko, candidate in Temptation Island in 2019, promoted several aesthetic medicine services without having the qualifications. At the same time, she was offering her services as a sports betting advisor by failing to present her actual results to her future clients.
The second influencer targeted is Fanny Sanial, a law student in Montpellier who is accused of having deliberately concealed the commercial nature of certain content. Content from which she obviously derived remuneration. This practice is of course illegal and goes against the rules of transparency around partnerships imposed by the DGCCRF.
The last, Amandine Pelissard, candidate of the program Large familywas warned for practices more or less equivalent to the others: promotions of injection of botox and non-declaration of paid publications.
Call for transparency and compliance
For the moment, we can say that the DGCCRF has been rather lenient towards these four women, since they have not received any sanction. Instead, a simple summons to comply with legal requirements. If this was not the case, stricter measures would be taken against them.
On social networks, some are calling for the pure and simple closure of the accounts of the four young women, believing that these simple injunctions are far from sufficient. Faced with the rise of these new practices, the DGCCRF must firmly maintain its regulatory role, or perhaps even toughen up its tone. These simple warnings may not be drastic enough measures to prevent these influencers from misleading their audience.
Source : Le Figaro
2