According to the very serious Wall Street Journal and Variety, the subscription incorporating advertising would arrive on the streaming service sooner than expected, in order to get ahead of Disney+.
We know that Netflix is actively working on its subscription incorporating advertising, in order to make it cheaper and therefore more attractive. This is in order to recover some of the customers who left following successive price increases. The first information indicated an arrival for the beginning of the year 2023. But it would ultimately be necessary to count on availability in France, Germany, Great Britain, Canada and the United States for the November 1, 2022.
In any case, this is what the two media announce. wall street journal and variety. Quoting industry sources who had access to information on this subscription, they tell us that Netflix has already started actively seeking advertisers.
A new cheaper subscription
The objective would be to pull the rug out from under Disney+, which will launch a subscription incorporating advertising starting December 8. For the moment, Disney+ is only targeting the United States with this future subscription.
Netflix would hope to recruit 500,000 new customers by the end of the year on this subscription incorporating advertising, which would of course be offered cheaper than the current packages starting at 8.99 euros in France. Rumors suggest a monthly rate of $7-9 per month (before tax) for Americans, with their most affordable plan currently starting at $9.99 (before tax) per month. We can therefore expect a reduction of 2 to 3 euros on the subscription in France.
Four minutes every hour
The American streaming giant would like to impose a four-minute advertising break for one hour of series viewing. For movies, it would be slightly different, with pre-roll commercials (before the launch of the film).
One might fear that this subscription would drive you crazy and remind some of us of the famous 1998 advertisement of the dressing of heroes which seemed to repeat itself endlessly. But Netflix would require a different limit from what is done across the Atlantic since the same advertisement cannott not be distributed to the same client more than once per hour and more than three times per day.
In partnership with Microsoft
Now all that remains is to wait a few days or weeks for Netflix to reveal this subscription. But everything suggests that it will see the light of day from November 1, since the American company seems to have already made good progress in negotiations with the various advertisers by opening its own auction platform, created hand in hand with Microsoft. .
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