By preparing the opening of the first Amazon Style in Los Angeles, the juggernaut of online sales seeks to reinvent the shopping experience in traditional stores. Which of course requires a very technological approach.
When a web giant like Amazon imagines what its large clothing store would look like, it obviously incorporates a lot of technological elements into its thinking. We thus learn that, when it opens its doors, this famous store will offer its customers a “magic closet” in the fitting rooms. Behind this term hides the idea of including algorithmic recommendations, based on the personality and morphology of customers, to invite them to try on clothes that are likely to match them.
The first brand of this type will be called Amazon Style and will be located in Los Angeles. Covering an area of 2,800 m², it aims to be an innovative shopping experience. “We would never open a physical store in an area if we were not sure we could improve the customer experience”confirms Simoina Vasen, one of the directors of the project.
Smartphone mandatory
And to be different, the experience will indeed be much more modern and connected than in a traditional department store. The idea is that by visiting Amazon Style, customers can look at the models displayed on the shelves or on mannequins, scan a code with their phone, choose the color and size of their choice, before these clothes – stored in the store. backroom — being brought by staff into a fitting room. When everything is ready, customers are invited to go to the cabin, which is secured and unlocked with a smartphone.
We will discover in the cabin the famous “magic closet” in the form of a large touch screen that delivers its AI-based recommendations and prompts to request a different size or model. “A personal space designed so that shopping can continue without having to leave”explains the official to Reuters.
We do not yet know if checkouts will be present in this store or if, like the Amazon Go convenience stores, a system will have been designed to bill buyers directly and let them leave the store without waiting. Of course, if the shopping experience is important to customers, Amazon Style will also have to offer fashionable and popular clothes that can interest consumers. fashionistas.