In Mexico, the news was hardly surprising, but abroad it might seem incongruous. Thus, the daily press conference of Mexican President Andrés Manuel López Obrador (center left), known as “AMLO”, was the most followed Spanish-language streaming program in August all over the world.
This is the conclusion of Streams Charts, the company that measures the popularity of “lives from around the world”, these live broadcasts on the main platforms (YouTube, Twitch, Kick, Trovo, Nimo TV, etc.). Over the year, “AMLO” even included the ranking of the ten most viewed content creators in the Spanish language. Ultimate feat: he is the only political figure! The other names on the list are all gamers, who broadcast video game games live.
The Mexican president thus accumulates two hundred and eight hours of transmission on YouTube and more than thirteen million hours of views between January and September. He owes this performance to the famous morning show that he has held, since his election in December 2018, five days a week, every morning from 7 a.m. to 9 a.m. Her mananera is broadcast on its channel, but also on public television channels and the websites of the main Mexican newspapers and radio stations.
The only politician on the podium
“The Streams Charts ranking only takes YouTube into account, but our audience is much larger,” welcomed Jesús Ramírez Cuevas, presidential spokesperson, announcing the list on September 21. If “AMLO” is the only politician on this podium, it is above all because this “Daily press conference is an absolutely unprecedented exercise. There is no other example of this in the rest of the world,” explains Raúl Cortés, journalism teacher and author of a book on the president’s communication (The inevitable shock, Grijalbo, untranslated).
This morning inspired computer developer Magio Bustillos, who presents himself as a “hacker”. From the state of Chihuahua, in northern Mexico, he hosts a programmers’ festival where podcasts and software are created. “I have always considered “AMLO” to be a top influencer, long before he joined the Streams Charts rankings. He has produced more than a thousand and one hundred morning shows, it’s gigantic! “, enthuses the 32-year-old young man, cap screwed on his forehead, headphones on his ears and surrounded by screens. By discovering Whisper, voice recognition software that allows you to transcribe videos, he finally has the means to highlight these mañaneras. In April, he launched Amlopedia (whose name refers to the online encyclopedia Wikipedia), created in a few weeks.
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