In Rillieux-la-Pape, a suburb of Lyon, the hunt for promotions from one discounter to another

Inflation? “Look, she’s here! “, responds tit for tat Halima Nasri, 36, by putting her shopping in the trunk of her car, in the parking lot of a discount supermarket in Rillieux-la-Pape (Lyon metropolis), Saturday September 23. “This cart cost me 150 euros, before I didn’t spend more than 100 euros for the same quantity. For my family, I’m not going to last a week with this,” laments the mother of three children, employed in a housing management company, for a monthly salary of 1,300 euros net. With a preoccupied expression, the forty-year-old details the articles that have become ” overpriced “like the small bottles of laundry detergent for 8 euros, with a capacity halved.

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Halima Nasri admits that she now deprives herself of several products, such as beauty creams and conditioners. The young mother, raising her children alone, does not have the time to compare prices from one brand to another to adjust her budget. In each store, neon-colored posters boast “special offers”Or other “benchmarks against inflation”. But consumers have moderate belief in it in this popular city located northeast of the Lyon metropolitan area.

“Nothing has gone down. We don’t see any change. Big speeches are all well and good, but reality is much less so. Promotions need to be looked at closely. When you have a drop of a few cents when the quantity has halved, it’s not really a deal,” believes Pascal Landouzy.

Danièle and Pascal Landouzy, in Rillieux-la-Pape (Rhône), in front of the Aldi supermarket, September 23, 2023.

At 65, the man with a Northern accent continues to work as a driver for a recovery company, for a salary of 1,100 euros per month, while Danièle, 76, his wife, receives a pension of 800 euros. monthly. Including the rent of 460 euros, and an electricity bill of 120 euros per month, the couple goes shopping by weighing each expense.

“The obstacle course”

No more superfluous, make way for permanent budgetary realism. In their trolley, a Camembert, vegetable butter, baguettes, a pack of tea drinks, rolls of toilet paper, all for 30 euros. “Before, for this amount, I had a complete cart,” notes Pascal Landouzy. The couple organizes themselves to make purchases as profitable as possible. After Aldi, they go to Lidl, then to Action. It’s the weekly tour of discount brands. “It’s an obstacle course every Saturday,” summarize Pascal and Danièle Landouzy. They’re not the only ones who move from store to store in search of the best prices.

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