Parisian golden youth are out this evening at L’Arc, a very prestigious club in the Champs-Elysées district (16e arrondissement of Paris), where you can come across Cardi B, Burna Boy or even Leonardo DiCaprio. Several times in the evening, women dressed in very sexy outfits parade through the VIP area of the nightclub, carrying magnums of expensive champagne, topped with Bengal lights. This eye-catching pyrotechnics – in fact, that’s what it’s made for. On the garden terrace which overlooks the Place de l’Etoile, at a particularly well-placed table, a man is surrounded by around ten young women. At ease, they help themselves to a flute of golden liquid, which they empty in a few minutes. No need to take out your wallet here. For these “chosen ones” who come to celebrate thanks to a promoter, the alcohol flows freely.
A promoter? Even if this name evokes the world of real estate, the latter is not there to sell you a 200 square meter apartment with a view of the Eiffel Tower. Very present in the nightlife world, promoters are independent workers, paid on commission, sometimes undercover, by the clubs to bring together as many “girls” as possible – the use of this term is voluntary, since they are often youthful in appearance. The promoter is someone who generally started going out out of appetite, made contacts in the nightlife world and decided to make them profitable. After a period of dropping out of school and a job in an insurance company, Evan (all first names have been changed), 25 years old, the son of a teacher, started to earn “a lot of money, very quickly” when embarking on this career. “At the beginning, we are not paid, the organizers first look at the quality of the girls we bring, then word of mouth spreads very quickly. »
The promoter will then attract more or less wealthy clients into the VIP squares by promising them pretty girls, and pretty girls by promising them the possibility of meeting celebrities, of joining a closed world. ” One night, [le rappeur] Travis Scott, after his showcase, barricaded himself in a room of the club where he was playing. In front of the door, his friend, as wide as “The Mountain” in Game Of Thrones, filtered the girls according to their beauty. They were lining up to spend time with him inside.”remembers Evan.
“A very communitarian world”
It is through social networks that Liam, another Parisian promoter, comes into contact with the “girls”, attracted by the hedonism of his Instagram account where photos of parties from all over the world are displayed. He then asks them for a photo, their age and their height. “Above all, don’t forget to wear heels, a sexy dress and if possible have your hair straightened”, specifies the promoter, who will wait for his recruits at midnight in front of the club.
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