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Inflation: these traders forced into promotions to reassure holidaymakers


In Trouville-sur-Mer, several restaurants show a stable average ticket compared to last year, but some traders are disillusioned and complain of falling purchases. GUNTER GRAFENHAIN – SIME/Only France via AFP

DECRYPTION – A certain number of French people are very careful about their expenses, once they arrive at their vacation spot. Tourism professionals are adapting.

If the summer looks bright for tourism professionals, some anticipate light clouds. The French have not given up going on vacation despite the fear of seeing their purchasing power reduced by inflation.

After a very good month of July, Olivia Grégoire, Minister Delegate for Tourism, predicts a season “exceptional”. August is off to a good start and September bookings are promising. Most tourism professionals (hoteliers, restaurateurs, etc.) are satisfied. After two difficult summers due to Covid-19, many commercial accommodations (tourist residences, holiday clubs, etc.) are filling up. Some, starting with hoteliers, are increasing their rates to take advantage of the high demand. For the moment, the surge in prices (petrol, food, etc.) has not caused a wave of cancellations.

The difficulties that are looming at the start of the school year (threat of recession, continued soaring prices, etc.) are taking a back seat. They have however…

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