Riding on the global success of the Barbie movie, the toy and board game giant Mattel is determined to promote its other products, starting with the UNO. Indeed, the company is looking for an influencer to promote its cult game on TikTok. The key is an indecent salary: €16,000 per month!
While the Barbie movie with Margot Robbie and Ryan Gosling meets with unexpected global success (especially in view of the quality of the feature film), the global toy giant and doll manufacturer Mattel is rubbing its hands.
This return to the front of the stage has given ideas to Mattel, which is determined to take advantage of the craze around Barbie for promote its other products. As our colleagues from the Business Insider site report, the American company is seeking to recruit an influencer to promote the… Uno.
$17,000 to promote Uno on TikTok
Attention, we are not talking here about this good old Uno which saved many evenings, vacant hours in college and rainy days. No, Mattel is here trying to promote the latest variant of the Uno, namely the Uno Quatro. Similar to a Connect 4, this game involves lining up a series of four tokens and matching their color or numbers. Mattel describes the Uno Quatre as a strategy game with an important element of randomness (and cruelty thanks to the special tokens which completely modify the course of a game).
The lucky winner will be paid a handsome jackpot to become the Uno Quatro ambassador on TikTok and other social networks: $277 an hour! At the rate of four hours of work per day, four days per week over a period of one month, this job based in New York will earn no less than 17,776 dollars.
To do this, this influencer will have to live stream parts of Uno Quatro with other influencers, in hope to explode the popularity of the game. The candidate will have to quote “be friendly and ready to ask strangers to play the game” while teaching them the rules”in an attractive way”. Unfortunately for the French Uno pros and for those interested, it will be imperative live in the Big Apple since all parties will take place at Pier17, in the Seaport district of New York. Candidates have until August 10 to apply.
Source: Business Insider