Influencer Noholita launches her cosmetics brand

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Influencer Noholita has more than one string to her bow. After numerous collaborations with jewelry and ready-to-wear brands, but also the development of her own clothing brand (NHLT Paris), the beauty is embarking on beauty.

“Simplicity, naturalness, efficiency, and that’s it”. This is the slogan of the new skincare range launched by Noholita alias Camille Callen. After a whole year of conception, Voilà Beauté is born. The influencer of Bordeaux origin wanted a name that recalls the essential, the everyday, something simple and … Here is ! We can say that in this sense, the name is particularly well found, sounds good and will be easy to remember for the huge community that has been following its daily adventures on social networks for many years, but also for the many people who will discover the young woman through cosmetics. Because if the heart of this Bordeaux woman vibrates above all for fashion, it is indeed the world of beauty that she now intends to conquer.

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A simple and accessible brand

In the first three products presented in the range, we find a body cream at a price of € 29.90, a hand cream at € 13.90, as well as a face cream at a price of 24.90 €. What do each treatment have in common? A delicate scent of orange blossom.
All the products launched have a composition of at least 95% of ingredients of natural origin, are all made in France and are vegans.

The beauty did not fail to mention that her new range of products was accessible to everyone: pregnant women (it does not contain essential oils), but also all skin types, including dry or problematic, especially with regard to the day cream, the action of which is twofold. Indeed, it hydrates and mattifies the epidermis at the same time. We don’t know you, but on our side, we can’t wait to test that!

Concerning packaging care, we find something very refined, sober, and which is reminiscent of those of the products of the Aime Skincare brand, launched among others by the influencer Mathilde Lacombe, in particular at the level of the font and the colors nudes that make up the graphic charter of the two brands. It must be said that this refined trend has conquered the world of beauty for a few seasons already and is a guarantee of beauty at the same time. clean, committed and relatively sober-chic.

According to the influencer, other products will complete the Voilà Beauté range in the coming months: we are impatiently awaiting that!

Video by Laetitia Azi

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