Despite the craze, brands continue to be extra vigilant before associating their name or logo with one of its new kind of spokespersons.
Once reluctant to use the services of social media stars to promote their products, brands are now being seduced by influencers. Globally, the influencer marketing market is now over $15 billion. In France, spending by brands has soared by 59% since the pandemic. “From the food giants to the big names in luxury, companies have understood that all influencers are not to be put in the same basket… If abuses exist, they only concern a minority of personalities, often from shows reality tv», Analyzes Cyril Attias, founder ofagencedesmediassociaux.com.
Read alsoThe authorities are cracking down on the lucrative business of financial influencers
In France, the pool is indeed very vast: the start-up specialist in influence marketing Reech lists more than 150,000… Among them, “nano-influencers“, followed by less than 10,000 subscribers on a social network, but expert in a theme. According to the profile and the audience…
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