They loved each other so much that they remarried. The Casino group announced, Thursday April 15, the conclusion of a partnership with Intermarché (Groupement Les Mousquetaires) “In the area of major brand and digital product purchases”. An announcement made a few minutes after communication of his divorce: Auchan Retail, Groupe Casino, DIA, Metro and Schiever having announced their intention to “Do not renew in 2022 their cooperation initiatives implemented through the Horizon France and Horizon International Services structures”.
The two new partners – Intermarché and Casino – have already worked together within the central purchasing body called INCA-Achats for three years before separating in April 2018. A structure in which they were linked at the time in France but not internationally .
Sharing data skills
Intended to last five years, the new alliance will this time concern France as well as abroad. with the establishment of two joint purchasing centers. One dedicated to food purchases, led by Intermarché, and the other to non-food products (in France only and for technical goods, stationery, textiles), led by Casino. The mission of the first entity “Will be to negotiate, on behalf of the two partners in France, the conditions of purchase of the products of major international brands of consumer goods – excluding products sold under own brand, traditional fresh products from the production agricultural or fishery products, as well as national brand products produced by SMEs or mid-sized companies’, detailed the new team in a press release.
In this new marriage contract, much more complete than the previous one, the factories of the Musketeers group will be able to manufacture Casino own-brand products, once the calls for tenders have been won. They will also share their data skills, “By relying on technologies developed by relevanC, a subsidiary of the Casino group which develops targeting solutions and services allowing brands to take advantage of the potential of their data”, detailed the signs.
These groupings of retailers, intended to obtain more advantageous conditions by pooling purchasing volumes, worry the authorities.
Galvanized by its insolent market share gain in recent months, Intermarché announced at the end of March that it was leaving Agecore, the alliance to which it had previously belonged with its European partners, thus triggering this new restructuring. The third in a process started in 2014 with the first mergers. Among the food distribution brands that took advantage of the crisis context, according to the Kantar institute, the Les Mousquetaires group (Intermarché, Netto) is the one that gained the most market share (+ 0.7 point in 2020), benefiting from the enthusiasm of the French for locality and proximity.
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