(Boursier.com) — Interparfums and Lacoste and sign a perfume license agreement. “Since the creation of the first polo shirt in 1933, Lacoste has relied on its authentic sporting heritage to infuse the world with optimism and elegance through a unique and original lifestyle for women, men and children” comments the group. “Since its debut, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying sign beyond style. Passed down from country to country, from generation to generation, from friend to the other, Lacoste pieces are imbued with an emotional bond that elevates them to the rank of icons. Lacoste elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes the values and each other’s differences. Lacoste is an international brand of the MF Brands group, established in 98 countries, through a network of 1,100 stores”.
Thierry Guibert, President of Lacoste, declared: “The proven know-how and creativity ofInterparfums will be key assets in pursuing the development of our fragrance category, which contributes significantly to the influence of Lacoste. Our common vision will allow us an approach that is ever more in line with the strong and identifying codes of the brand, whose perfumes still have great potential.”
Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA, added: “Lacoste is an emblematic brand in the world of fashion and sport with a very high level of recognition and desirability all over the world. The management team has a precise and clear vision of the great development potential of the brand, which will also allow us to take perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and enthusiastic of this exciting partnership.”
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