Available on Netflix, the series “Inventing Anna” by Shonda Rhimes does not go unnoticed. One of the main character’s accessories has even become a small phenomenon on the internet.
With Inventing Anna, the whole world got to know Anna Delvey. Until 2017, the young woman posed as a false German heiress in order to anarch New York high society. This crazy story, which seems straight out of a work of Hollywood fiction, is unsurprisingly one of the latest successes of the Netflix platform.
One of the reasons behind this craze is based, among other things, on the fascinating and immoral personality of Anna Delvey – whose real name is Anna Sorokin. A professional liar and first-rate manipulator, she is also a true fashionista. In the series, her many outfits play an important role: they shape the character. Even in prison, the prisoner shares her fashion requirements.
Since the series was put online, one accessory has mainly attracted the attention of Internet users: Anna Delvey’s eyeglasses. On Google, searches for the item increased by more than 175%. Information shared by Stylight also indicates that the Celine brand recorded a 191% increase in clicks on its site.
netflix The glasses worn by actress Julia Garner in “Inventing Anna”.
Other luxury brands, visible in Inventing Annaalso saw their products more sought after on the Web: + 28% clicks for Valentino, + 29% for the Lady Dior bag, + 1000% clicks for a tote bag from the Chloé brand.
This is not the first time that a Netflix series has significantly impacted product sales. In France, for example, with Lupin, the sneakers worn by Omar Sy have been a real success on the internet.
Inventing Anna is available on Netflix.