(AOF) – Invibes Advertising, an advanced technology company specializing in digital advertising, recorded a net loss of 446,000 euros for the first half of 2023, compared to -1.49 million euros a year earlier. Over the period, Ebitda was positive, at 192,000 euros compared to -967,000 euros. The operational loss was reduced by more than 4, to 407,000 euros. Furthermore, turnover, down 6%, reached 12.4 million euros, reflecting contrasting developments depending on the country.
On the outlook side, Invibes reaffirms its confidence in its objective of achieving positive Ebitda over the entire 2023 financial year.
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A global market that is doing well
According to Magna (Interpublic Group), growth in the global advertising market was limited to 1% year-on-year during the first quarter compared to a dynamic start to the year in 2022. However, for the full year, the company expects growth much superior, driven by digital. This performance is the result of China’s economic rebound since the end of the “zero Covid” policy. In the first quarter, advertising spending jumped 6% year-on-year in this country. Elsewhere, expected performances are lower for 2023: 4.2% growth in Europe (including 2.8% in France) and 2.5% in North America (4.2% if we exclude political advertisements falling without an election). The good results of the three world leaders (the French Publicis, the British WPP and the American Omnicom group) in the first quarter reflect this market development.