(CercleFinance.com) – Ipsos announces the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) studies, present in the United States, Israel and the Philippines, a transaction whose financial terms are not specified.
Xperiti’s online platform uses artificial intelligence to recruit professionals from 130 countries and more than 90 industries in real time, giving users quick and easy access to experts in their sector. .
This acquisition will allow Ipsos to improve its efficiency and the speed of recruiting experts, to extend and optimize its B2B research capabilities on a global scale, and to develop adjacent offers by creating a platform for international B2B expertise.
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