(CercleFinance.com) – Ipsos announces the acquisition of ‘New Vehicle Customer Study’, InMoment’s largest and oldest syndicated research program in the automotive sector in North America.
‘New Vehicle Customer Study’ focuses on the behavior of automobile buyers in the United States and Canada, providing in particular detailed analyzes on the purchase reasons and preferences of consumers, as well as the evaluation of their experience with their new vehicle .
‘This is the industry’s benchmark curriculum, used by hundreds of industry professionals to power their marketing and product development strategies,’ says Ipsos.
‘In line with our ambitions for 2025, this acquisition strengthens and grows Ipsos’ leading research capabilities around the world. NVCS’ expertise, as well as its talented teams, will enable us to support our clients in the automotive sector in the future, as mobility is constantly evolving,’ commented Ben Page, Managing Director of Ipsos.
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