(CercleFinance.com) – JCDecaux announces the acquisition by its subsidiary JCDecaux France of Pisoni, a French player in street furniture and billboards in the South of France.
A family business created in 1987, Pisoni is presented as ‘a reference company in the South of France’. It currently operates 4,306 faces on the Mediterranean Arc, including 2,066 faces in Street Furniture within the framework of public concessions (48% of the park) and 2,240 faces in large format billboards on the private domain (52% of the park ).
Its assets are located in six departments – Alpes-Maritimes,
Hérault, Var, Drôme, Bouches-du-Rhône, Alpes-de-Haute-Provence.
Through this acquisition, JCDecaux strengthens its roots in the Mediterranean Arc. This operation will also allow JCDecaux to consolidate its national coverage of street furniture in a fragmented and competitive French media market.
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