(AOF) – JCDecaux, outdoor communications specialist, announces the launch of the first international DOOH programmatic offer in airports, “unprecedented on the market”. It allows brands and agencies to easily deploy advertising campaigns with dynamic, targeted and contextualized content in airports managed by JCDecaux and active in programmatic, via the VIOOH SSP (Supply Side Platform) and more than 30 DSPs. (Demand Side Platform), including Displayce where the solution is already active.
“The scale of this programmatic offering allows brands and agencies to come into contact with more than 70 million passengers per month, generating nearly 2 billion views on a network of more than 3,000 screens operated by JCDecaux in largest airports”, indicates the group in a press release.
The busiest airports in the world are initially affected: in the United States at the international airports of Dallas-Fort Worth, Los Angeles and Miami; in Europe in those of London Heathrow, Paris-Charles-de-Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan Malpensa, Brussels and Milan Linate…
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