(CercleFinance.com) – JCDecaux announced yesterday that its subsidiary JCDecaux Portugal has renewed for 10 years its contract with Sonae Sierra, leader in the management and operation of shopping centers in Portugal and in the Autonomous Regions of Madeira and the Azores .
More than 20 years after winning the first contract in 1999, JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra shopping centers, thanks to the installation of 231 screens.
The screens planned under this new contract have been gradually rolled out in recent months and will be integrated into JCDecaux Portugal’s programmatic offer in 2023.
‘We are pleased to continue our long-standing partnership with Sonae Sierra to manage advertising space in 17 major shopping centers in Portugal,’ said Jean-Charles Decaux, Chairman of the Management Board and Co-Chief Executive Officer of JCDecaux.