(CercleFinance.com) – JCDecaux announces that it has joined forces with Senfa, a subsidiary of
Chargeurs group, to develop a PVC-free advertising fabric.
Called ‘Pearlflex’, this new product will be offered from September 2023, in particular for Extime JCDecaux Airport advertising spaces within Paris-Charles de Gaulle and Paris-Orly airports, as well as French airports.
According to JCDecaux, this solution has ‘several advantages’, in particular ‘a reduced carbon footprint and optimized treatment at the end of its life cycle’.
In addition, this high-tech product also guarantees a
very high image quality’, assures the company.